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Google Analytics: The Basics

Posted on May 4, 2014 by Josh

 

Don’t have Analytics setup yet? Learn how to setup Google Analytics for your Flight School or Club.

 

Defined… (all for the date range specified)

• Sessions:  Users to your site (including multiple visits)
• Users:  This is 1 person that visited your site
• Pageviews:  How many pages viewed.  Eg. 1 user might view 5 pages.
• Pages/Sessions:  Average number of pages viewed per sessions (user)
• Avg. Sessions Duration:  How long they stayed
• Bounce Rate:  Percentage of visitors that came, didn’t do anything, and left.  You want this number low.
• % New Sessions:  Estimated percent of NEW visitors =)

Below these summary numbers, click Language, Country, or City to see demographics.  Also explore their system information below that.  Click the view full report link to get all the details on the category your on.

 

User Location

Audience > Geo > Location

I like see where visitors come from.  Below the graphically view, you can now see some of the summary information broken down by region.  New Users column will show where the majority of your new users are from.

 

How Visitors Get To Your Site
Acquisition > All Traffic

This shows where users were, when they clicked to go to your site.  (direct) means they didn’t link from somewhere else – they typed in your URL, or used a bookmark.

 

What’s Your Best Page?
Behavior > Site Content > All Pages

This report shows your top performing pages.  This is important.  Notice your underperforming pages – low time on page, or high bounce rate, to find where you need to improve.  You might click the Bounce Rate column.  This will sort by highest bounce rate and you can easily see what isn’t working.

 

Real-Time

It’s fun… but doesn’t often provide the details you need to make discussions.  Check it out though. =)

 

Would you like us to review your website traffic?  Contact us and we’ll give it a once-over and make a few suggestions…. no charge!

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← How to Monitor Your Website Visitors With Google Analytics   —   SEO 101 For Your Flight School or Club →