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SEO 101 For Your Flight School or Club

Posted on by Josh

seo-arrowShowing up on the first page of Google, Bing, Yahoo, or other search engine can be make it or break it for your organization.  Here’s the basics.

1.  Share awesome information.  Share the important details.  Answer the common questions people ask.  Use photos and illustrations to keep it interesting.  Content is KING.

2.  Social media, especially Facebook, is a great way to reach a new audience, and connect and engage people.  Be sure your website, and these outlets are connected and you post on a regular basis.  New plane, upcoming events, next meet up, funnies, etc.

3.  Links from other sites, is one of the most important way search engines know your site is important.  Ask for a link back from other sites… your airport’s site, directories such as airnav.com, AOPA, etc.  The more, the better.

4.  Sign up for Google Analytics, and Google Webmaster Tools to measure your site’s performance, track links, and see how people are discovering your site.

 

Would you like us to review your website traffic?  Contact us and we’ll give it a once-over and make a few suggestions…. no charge!

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